Website development

The full Website design process and everything you need.

The ideal website is clean, professional and to the point. A Professionally designed, beautiful website doesn’t need to be expensive, We offer great solutions that is suitable for any business, large or small and can assist with everything, form new small start-ups with a tight budget to large custom builds for corporate web applications. Our cost structures are completely transparent and you will know exactly what you get.

An online presence is essential to be successful in today’s digital world. Your website and business show up in Google search results and social media so that potential customers can find you. Websites and social media is one of the most important marketing tools your business have and you should take full advantage of it to bring in new customers, communicate and grow your business.

A basic website can be one or two pages and grow with your business’ needs. The most important pages are the “home” page that displays what the business does and an “about” or “contact us” page with all the business contact information.

What do you need?

An idea and clear goals that you want to accomplish with the website.

Step 1. Initial set-up and branding.

A. Sign up for a hosting plan and register a domain name.

Hosting plans can by purchased at any hosting provider(paid on monthly or yearly basis), good hosting plans do come with security, uptime guarantees, is optimized for speed, and can include free domain name registrations, free SSL certificate and free professional business email addresses. The hosting provider should also be compatible with the software your website will run on.

Hosting means renting space on the servers at the hosting provider were your websites files’ will be stored so that your website ca be accessed by the public.

B. Decide which software the website will be build on.

Many website builder platforms exist with advantages and disadvantages to each one, we recommend WordPress as it is the leading website building platform suitable for most businesses, It is highly customizable and almost any look or function can be achieved easily, which keeps the budget required down in comparison to custom solutions that require more coding or other models that require a monthly subscription.

C. Business branding.

Your business branding includes your logo, color scheme and fonts of the business. That creates the look and feel of your business’ official documents and website. We can assist you in the design of a new business logo or optimize existing logo for the web.

D. Compete the initial install.

At this point your website can go life with a coming soon page so that you can start to market and build anticipation for the main launch.

Step 2. The main design.

A, Site layout and content creation.

At this step you should decide what content you whish to display on your website and that would determine the pages required and the layout of each page. To get inspiration you can view other websites or templates for ideas, like our example site superawesome.co.za. Wireframes drawings can be used to visualize each page and to help arrange all the content. You might have to write new content for your business, take professional photographs and videos and design graphics.

B. The most important pages.

The home page, especially the top section that is seen when someone opens your website also referred to as the hero section. The first impression people get of your business is the most important part. Potential customers to your site need to immediately understand what your business does and how to get it and/or contact you.

Contact from/information This can be a separate page or even included on the main page for a small website. The contact us page should contain all the relevant contact information it can also include a map, a contact form that sends an email and links to social media.

A basic website can also include picture gallery, list of services page, about page, client testimonials and many more depending on the business.

C. Written content for SEO

When writing content for the website it is important to start out and plan for good SEO. SEO(Search engine optimization) of your website helps you to rank better on Google organically, making it more likely that customers will find you. Basic SEO incorporates keywords and phrases that your customers search on Google. Optimizing your website for search engines can include doing market research on the keywords for your industry and incorporating that into the content of the site.

Bespoke website development.

For when the out of the box options is just not quite suited for your needs and you wish to fully own your own software. We can build you a custom web application that is fully optimize for search engines to give you the best possible ranking on Google, integrate APIs from other software, design custom work-flow features and dashboards that your business require might require. If your business requires a unique web app feel free to contact us for more information.

Step 3 Review, Test, Sign-off.

After the initial build it is time to make sure that everything works as it should and is satisfactory by reviewing and testing all the pages, content, links and forms. Changes can also be made as required.

Launch your new site and promote it.

You can now share your website easily and potential customers can find you, learn what your business can offer them and contact you.

Step 4 continuous improvement maintenance and additional services.

Set up Google services

In order to list on search engines like Google quickly and appear in the search results it is essential to register your website with them and create a business account.

Other Google tools include Google analytics, Google ad-sense, Google ads. Google shop. We also register websites on other search engines like Microsoft Bing to improve your ranking

Continues improvement

Analytical tools can be used to view how much people visit your website. what pages they visit and how much of that site visits convert into real customers. With this data parts of the website can continuously be improved to convert the maximum amount of customers.

Updates and backups.

WordPress is open source software that relies on different themes and plugins by different developers there is always updates as different products get improved. For the best functioning and security it is important to install the newest updates.

It is also important to make and keep backups of your site in case anything goes wrong. Then your site can be easily restored with minimum downtime and cost.

Contact Rounded Media solutions to assist

You can be anywhere in this process and we can assist you in getting your website setup for the first time, improve it or do a complete redesign.

All the different steps might not necessarily be applicable, each case is unique and it will depend on your business or personal requirements, budget and were in the process you already are.